Many mid-size wineries will market wines under more than one label. Most often the second label is a second-tier wine. Sometimes it represents a different style. Here is a guide to the Kiwi Winery Second labels.
|Second Label||Winery - First Label|
|The Sanctuary||Grove Mill|
|Main Divide||Pegasus Bay|
|Zenith Vineyards||Sherwood Estate|
|Roy's Hill||C J Pask|
Export labels are used by wineries, exporters or importers for a number of reasons. Sometimes it is to avoid trademark conflicts, confusion with other names at the destination, or language issues. Some of these have explanations known only to the marketing department.
|Domestic Label||Export/USA Label|
|Wither Hills||Shepherd's Ridge|